Background: Red Crescent and Red Cross national societies have duty to offer humanitarian services and support the needy people around the world. Red Crescent society helps the needy by organizing and utilizing the power of people who are willing to participate in the humanitarian purposes. This research studies the effective factors that attract and maintain volunteers, youth and relief groups in Red Crescent society of Bushehr province.
Methods: In this desc riptive study, all volunteers, young and relief groups in Red Crescent society of Bushehr (7217) were studied. About 391 ones were selected in three groups of volunteers (104), youth (134), and relief (154) by using Korejci & Morgan’s formula. By using one-stage cluster sampling, some townships of Bushehr province were selected such as Bushehr, Dashtestan, Dashti, Genaveh, Kangan, and Tangestan. Face validity of the questionnaire was examined by experts. Alpha Cronbach’s was r=0/86 and r=0/83 in the first and second questionnaires respectively. The results indicated a high level of internal consistency among the questions.
Findings: According to the results, the most important factors on attracting people were such as advertising factors of influential people, street advertising, organizational support, social motivation, communication, media, intrinsic motivation and material encouragement. Also, the important factors in continuous cooperation were such as health and safety, human relations, organizational culture, material & immaterial encouragement and education.
Conclusion: Several factors are involved in attracting and keeping volunteers, youth and relief groups in Red Crescent society. Given the age average in the country and the risk of natural and unnatural disasters, authorities is recommended to pay attention to the research findings in order to adopt appropriate polices to attract and maintain all groups in Red Crescent society.